Rhea Chakraborty has started making a name for herself in the business world following a protracted career in Bollywood. After rumored boyfriend Sushant Singh Rajput allegedly committed suicide in 2020, the actress faced a protracted court struggle as well as heavy public and media attention. Her public image was damaged by the criminal investigation and unfavorable press, which made it challenging for her to maintain a career in the film business.
Rhea Chakraborty: Reinvention Beyond Bollywood
Rhea Chakraborty’s story is one of resilience, reinvention, and determination. Once known primarily for her career in Bollywood, she became a household name for reasons far beyond her acting. The tragic death of her rumored boyfriend, actor Sushant Singh Rajput, in 2020 thrust her into the center of a storm of media scrutiny, public outrage, and legal battles. The incident not only devastated her personally but also severely damaged her professional reputation. For years, she struggled under the weight of allegations, investigations, and relentless coverage that made it nearly impossible to continue her career in films.
Yet, instead of retreating permanently from public life, Rhea chose to rebuild herself in a completely new arena: business. Her decision to step away from acting and channel her energy into entrepreneurship marked a turning point. Within just a year, she created a brand valued at an astonishing Rs 40 crore, proving that she could rise above adversity and carve out a new identity.
The Birth of Chapter 2 Drip
In August 2024, Rhea launched Chapter 2 Drip, an apparel line that symbolized her “second chance.” The name itself carries deep meaning—representing renewal, hope, and emergence from despair. For someone whose public image had been battered, the brand was more than a business venture; it was a personal statement of resilience.
Initially, Chapter 2 Drip began as an online store, catering to middle-class consumers with stylish yet affordable clothing. By June 2025, Rhea had expanded into the offline retail space, inaugurating the first physical store in Bandra, one of Mumbai’s most upscale neighborhoods. This was a bold move, given the high rental costs, but she was supported by her partner Shouvik, who believed in her vision.
Seed funding of Rs 1 crore from Kishore and Aashni Biyani provided the financial backing needed to scale operations. With this support, the brand quickly gained traction, and within a year, its valuation crossed Rs 40 crore—a remarkable feat for a newcomer in the fashion industry.
Strategy and Marketing
Rhea’s approach to building Chapter 2 Drip was unconventional yet effective. She leveraged her podcast as a platform to introduce the brand, share her vision, and engage with potential investors. By speaking candidly about her journey, she built personal trust and credibility—qualities that resonated with audiences and investors alike.
Her strategy was rooted in authenticity. Rather than relying solely on traditional advertising, she used storytelling to connect with people. This narrative of “second chances” and resilience became the brand’s identity, making it more than just a clothing line. It was a symbol of empowerment, especially for those who had faced setbacks in life.
Products and Target Market
Chapter 2 Drip’s pricing reflects its focus on middle-class consumers. Rhea deliberately positioned the brand to be aspirational yet accessible. For example:
- Anti-Everything Club Vest – Rs 1,790
- White T-shirt – Rs 2,290
- Denim – Rs 5,500
- Co-ord sets – starting at Rs 7,990
These price points make the brand affordable compared to luxury fashion, while still maintaining a sense of exclusivity and style. By striking this balance, Rhea tapped into a large consumer base that seeks fashionable clothing without exorbitant costs.