While most attention around Zomato’s parent company, Eternal, usually focuses on food delivery and quick commerce, its least talked-about business is beginning to stand out as a powerful growth engine. Hyperpure, Eternal’s B2B restaurant supply arm, has crossed a crucial milestone by turning adjusted EBITDA-positive for the first time — a move that could reshape the company’s long-term competitive position
Hyperpure Turns Profitable in Q3FY26
In the December quarter of FY26, Hyperpure reported an adjusted EBITDA profit of ₹1 crore, compared with a loss of ₹5 crore in the previous quarter. This marks the first time the unit has delivered a positive outcome at the operating level, signaling that years of investment are finally paying off.
Revenue from Hyperpure also grew 33% year-on-year, reflecting steady demand from restaurant partners even as the broader food services sector remains competitive. Management views this shift as more than a one-quarter improvement, describing it as the beginning of structurally stronger unit economics.
Eternal Posts Strong Overall Growth
The profitability milestone comes alongside robust performance across Eternal’s other businesses. The company reported a consolidated net profit of ₹102 crore for the quarter, up 73% year-on-year. Revenue from operations surged 201% to ₹16,315 crore, driven by continued expansion in Zomato’s food delivery business and Blinkit’s rapid scale-up in quick commerce.
Despite this growth, Hyperpure has quietly emerged as a foundational layer supporting both consumer-facing platforms
From Support Function to Strategic Backbone
Originally launched to simplify restaurant procurement, Hyperpure supplies fresh produce, staples, and kitchen essentials directly to restaurant partners. For several years, it operated at a loss as Eternal invested heavily in cold-chain infrastructure, warehousing, sourcing networks, and technology systems.
According to management, Hyperpure has now reached the scale where operating leverage is kicking in. Importantly, this profitability was achieved without sharp price increases or service cutbacks, suggesting genuine improvement rather than short-term cost trimming.
Looking ahead, Eternal expects Hyperpure to reach a $1 billion topline within the next three years, with steady-state adjusted EBITDA margins of 4–5%. At that scale, the unit could generate roughly ₹450 crore in annual adjusted EBITDA — a meaningful contribution even as Zomato and Blinkit continue to grow rapidly.
Strengthening Zomato’s Restaurant Ecosystem
Hyperpure’s importance extends beyond its own financials. For restaurants operating on Zomato’s food delivery and dining-out platforms, Hyperpure reduces procurement complexity, stabilises supply quality, and eases working capital pressures.
By outsourcing sourcing and inventory management, restaurants can run leaner operations, expand faster, and focus more on customer experience. Zomato believes this reliability removes a key bottleneck in restaurant growth, indirectly improving the quality and capacity of supply on its platform.
Over time, this dependence also deepens Zomato’s relationship with restaurant partners, making the ecosystem harder for competitors to replicate without similar national-scale supply infrastructure.
Deepening restaurant relationships
Over time, this operational dependence strengthens Zomato’s relationship with restaurant partners. A national-scale supply chain is difficult and capital-intensive to replicate, giving Zomato a defensible advantage over competitors that lack a similar infrastructure. As more restaurants integrate Hyperpure into daily operations, switching costs increase, reinforcing the overall ecosystem.
This deeper integration also improves supply quality and consistency on Zomato’s food delivery platform, indirectly supporting better customer experience and higher order volumes.
Powering Blinkit from behind the scenes
Hyperpure’s influence extends well beyond restaurants. In quick commerce, where Blinkit operates in a highly competitive and price-sensitive environment, Hyperpure acts as a strategic sourcing and warehousing engine, especially for fresh categories.
Zomato has highlighted that Hyperpure’s backward integration helps Blinkit secure better procurement margins, reduce wastage and maintain consistent availability of fresh produce. These efficiencies directly support Blinkit’s improving gross margins and were cited as one of the factors behind quick commerce achieving adjusted EBITDA breakeven for the first time in the latest quarter.
A strategic asset for the next phase of growth
As Blinkit continues to scale, Hyperpure’s role is expected to become even more critical. Standardised quality, reduced supply volatility and better control over sourcing will matter more as competition intensifies and discount-led growth becomes harder to sustain.
Taken together, Hyperpure is evolving into a quiet but powerful profit engine within Zomato. It not only adds meaningful earnings potential but also strengthens the company’s broader platform by anchoring restaurants and quick commerce to a shared, hard-to-replicate supply infrastructure.
